REWARD? EVEN WITH FOOD?
We talk to the horses and we praise and reward them consistently. Each task, even if some pressure was required, ends with praise and usually with a reward.
Rewards - with things that the horses like to have by its own choice - have the invaluable advantage of making the horse interested and staying interested!! They are motivated and learn faster.
We think it is a question of fairness to consistently reward a good performance positively and secondly, you can also reward in front of an audience at any time. Rewarding properly is easy, but you still have to learn and practice it. Rewarding with food is most effective, the only requirement is that the horse respects you as its superior.